There are 7 main types of retailers which can be defined by the size of their business and the way they in which they sell their products.
The 7 main types
of retailers are;
1. Department Store – This type of retailer is often the most complex
offering a wide range of products and can appear as a collection of smaller
retail stores managed by one company. The department store retailers offer
products at various pricing levels.
2. Supermarkets – Generally this type of retailer concentrates in supplying a range of
food and beverage products. However many have now diversified and supply
products from the home, fashion and electrical products markets too.
Supermarkets have significant buying power and therefore often retail goods at
low prices.
3. Warehouse retailers – This type of retailer is usually situated in retail
or
4. Specialty Retailers – Specializing in specific industries or products,
this type of retailer is able to offer the customer expert knowledge and a high
level of service. They also add value by offering accessories and additional
related products at the same outlet.
5. E-tailer
– This type of retailer enables customers to shop on-line via the internet and
buy products which are then delivered. This type of retailer is highly
convenient and is able to supply a wider geographic customer base. E-tailers
often have lower rent and overheads so offer very competitive pricing.
6. Convenience Retailer – Usually located in residential areas this type of
retailer offers a limited range of products at premium prices due to the added
value of convenience.
7. Discount Retailer – This type of retailer offers a variety of
discounted products. They offer low prices on less fashionable branded products
from a range of suppliers by reselling end of line and returned goods at
discounted prices.