Place is used to ensure that the product is relatively easy to purchase and is made available to consumers. And finally price should deliver “fair value” to consumers, based upon the array of benefits that they receive from purchasing the product.
Putting the customer first, in simple terms, means that a business puts the needs and requirements of a customer ahead of anything and everything else. They are oriented towards serving the client's needs, and measure customer-satisfaction levels in order to determine the success of their business.