Pre-Introduction: Light advertising, pre-introduction publicity
Introduction: Heavy use of advertising, public relations for awareness, sales promotion for trial
Growth: Advertising, public relations, branding and brand marketing, personal selling for distribution
Maturity: Advertising decreases, sales promotion, personal selling, reminder & persuasion
Decline: Advertising and public relations decrease, limited sales promotion, personal selling for distribution
Next let's briefly walk through each of the various parts of the marketing communications mix.
