A marketing communication mix is a combination of marketing variables for a specific product/service, arrived at by choosing the best mix from the 4 Ps of marketing. It defines how you will position your product in the market. The four Ps are - Product: brand name, styling, etc. Place: distribution channels, warehousing, etc. Price: retail price, seasonal pricing, etc. Promotion: advertising, sales promotion, etc.
1.Advertisement: Any paid form of non-personal presentation and promotion of ideas, goods, or services by identified sponsor.
2. Sales Promotion: A variety of shot-term incentives to
encourage trial or purchase of a product or services.
3. Public Relation and Publicity: A variety of programs designed to
promote or protect a company's image or its individual products.
4. Personal Selling: Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.
5. Direct Marketing: Use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit a direct response for specific customers and prospects.