Most people think of marketing management as finding enough customers for the company’s current output, but this is too limited a view. The organization has a desired level of demand for its products. At any point of time, there may be no demand, adequate demand. Irregular demand, ar too much demand and marketing management must find ways to deal with these different demand statuses. Marketing Management with not only with finding and incurring demand, but also with changing or even reducing it. Thus, Marketing management seeks to affect the level, timing and native of demand in a way that helps the organization achieve its objectives, so that people says, Marketing Management is a Demand Management.