the goals of marketing system are given below:
-buyers
want god quality products at reasonable prices in convenient locations
-they
want wide brand and feature assortment
-helpful,
pleasant, and honest sales people and strong warranty backed by good follow-p
service.
Challenges of Marketing:
·
Developing
a compelling, customer focused value proposition: discover
what is really important to customers and separate your business from the
competition on this value
·
Targeting
ideal customers and getting their attention and interest. Combine
a Customer Focused Value Proposition with Relationship Marketing to win more
customers.
·
Finding
the best lead generation tactics for your ideal customers
Wasting leads and prospects by allowing them to fall
through the cracks. Poor follow up makes marketing both expensive and
ineffective. The follow-up challenge requires marketing and sales to work
together