Promotional of internal organization
concern with the steps to be taken for a sound promotional programs. The
elements of internal promotion are as follows-
1) Approval of promotional
philosophy:- The success of a promotional
program depends on the attitude of the top management. There for a promotional
program requires the approval of the top management. The manager has to make a
cost profit analyses so that top management appraise him about the profitability
of program.
2) Product/ Service department for
marketing:- Quality of a Product/ Service is
responsible for the success of sales promotion program. As the customers are
quality conscious and he always makes a comparison with that of competitors Product/
Service before taking the final decision of purchase. Therefore the Product/
Service manager should continuously work on improving the features of the
Product/ Service.
3) Coordination with advertising
department:-It is the advertising department that
make the ground for the sales by giving Product/ Service knowledge among the
distributors as well as potential customer BDT When the frequency of the
advertisement is reduced then the sales promotion’s frequency start increasing.
Therefore a coordination has to be made with the advertising department.
4) Coordination with sales
department:- Sales promotion program can be
successful if a proper exhibition is established with the sales department. Its
includes arranging and organizing sales meetings and conferences, organizing
contest, sales exhibition, traveling to sales personal etc.