Direct marketers can use a number of channels for reaching individual prospects and customer. Those channels are describe below-
Face to face selling: -
The original and oldest form of
direct marketing is the field sales call. Today most industrial companies rely
heavily on a professional sales force to locate prospects, develop them into
customers, and grow the business, or they hire manufacturers’ representatives
and agents to carry out the direct selling task.
Direct Mail:
Direct mail marketing involves sending an offer, announcement, reminder or other item to a person. Using highly selective mailing list, direct marketers send out millions of mail prices each year –letters, folders and other “sales people with wings “ Some direct marketers mail audiotapes, videotapes, CD’s, and computer diskettes to prospect and customers.
Catalog Marketing:
In catalog marketing companies may send full line merchandise catalogs, specially consumer catalogs and business catalogs, usually in print form but also sometimes as CD’s , Videos, or online.
E- Marketing:
The newest channels for direct marketing are electronic. E- Business describes a wide variety of electronic platforms, such as the sending of purchase orders to. Those are the activities company undertakes for marketing and promotion of the product.