Major Channels for direct Marketing:
Direct
marketers can use a number of channels for reaching individual prospects and
customer. Those channels are describe below-
Face to face selling: -
The
original and oldest form of direct marketing is the field sales call. Today
most industrial companies rely heavily on a professional sales force to locate
prospects, develop them into customers, and grow the business, or they hire
manufacturers’ representatives and agents to carry out the direct selling task.
Direct Mail:
Direct
mail marketing involves sending an offer, announcement, reminder or other item
to a person. Using highly selective mailing list, direct marketers send out
millions of mail prices each year –letters, folders and other “sales people
with wings “ Some direct marketers mail audiotapes, videotapes, CD’s, and
computer diskettes to prospect and customers.
Catalog Marketing:
In
catalog marketing companies may send full line merchandise catalogs, specially
consumer catalogs and business catalogs, usually in print form but also
sometimes as CD’s , Videos, or online.
E- Marketing:
The
newest channels for direct marketing are electronic. E- Business describes a
wide variety of electronic platforms, such as the sending of purchase orders to.
Those are the activities company undertakes for marketing and promotion of the
product.