Marketing Communications: All strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used.
Marketing communications (or marcom) consists of the messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, and sales promotion are termed marketing communicators, marketing communications managers, or more briefly as marcom managers.
Objective/
Characteristics:
Marketing communications serve five key objectives: 1) the provision of
information, 2) the stimulation of demand, 3) differentiating the product or
service, 4) underlining the product's value, 5) regulating sales.