Customer value

 Customer value is the benefit that a customer will get from a product or service in comparison with its cost. This benefit might be measured in monetary terms, such as when a product helps save the customer money that would have been spent on something else. A benefit also can be difficult to quantify, such as the enjoyment that a customer receives from a product or service. The term "customer value" should not be confused with the value of customers to businesses. It refers to the value that the customers receive, not to how valuable customers are.

Customer Value Marketing

·         There are several reasons for this, including the need, in most cases, for additional resources. Customer marketing can require different types of investments, technology, and skills. A database, for example, that contains leads of potential clients will not be effective to store and process information regarding existing clients.

In the business world, it is very beneficial to develop a customer marketing strategy early so that all activities can be directed at growing the organization effectively and promoting products and services to the right consumers. Generally a company develops customer marketing strategies by understanding the uniqueness of its product or service in the marketplace, researching its target customers and strategically placing marketing where it will reach those target customers