The 3Ps of Marketing Communications Strategy:

 •         Pull strategies: used to communicate with end-user customers. These may be consumers but they might also be other organisations within a business-to-business context. 

 •         Push strategies:  used to communicate with channel intermediaries, such as dealers, distributors and retailers, otherwise referred to as the ‘trade’ or channel buyers.

 •         Profile strategies: used to communicate with a range of stakeholders, such as the local community, trade unions, suppliers, local and national government.