Engaging in banking activities such as accepting deposits or making loans at facilities away from a bank's home office. Branch banking has gone through significant changes since the 1980s in response to a more competitive nationwide financial services market. Financial innovation such as internet banking will greatly influence the future of branch banking by potentially reducing the need to maintain extensive branch networks to service consumers.
DEFINITION of 'Branch Banking' Engaging in banking activities such as accepting deposits or making loans at
facilities away from a bank's
home office. Branch banking has
gone through significant changes since the 1980s in response to a more
competitive nationwide financial services market.