Distribution means to spread the product throughout the marketplace such that a large number of people can buy it.
A product distribution is a probability distribution constructed as
the distribution of the product of random
variables having two other known distributions. Given two statistically independent random
variables X and Y, the distribution of the random variable Z
that is formed as the product
A good distribution system quite
simply means the company has greater chance of selling its products more than
its competitors. The company that spreads its products wider and faster into
the market place at lower costs than its competitors will make greater margins
absorb raw material price rise better and last longer in tough market
conditions. Distribution is critical for any type of industry or service. The
best price product, promotion and people come to nothing if the product is not
available for sale at the points at which consumers can buy.