Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
The following sections list
numerous means by which you can publicize events. One of these ideas will be familiar to you while
others will hopefully provide you with insight into innovative and more
creative ways of effectively
publicizing programs.
Inexpensive Publicity Techniques:
i) POSTERS: The essential purpose of a poster is the rapid telling of a single simple message using a limited number of elements. Posters are viewed more rapidly than other methods of advertisement. Their message must be strong, simple, and brief.ii) TABLE TENTS: Table tents should be made of
thick or heavy grade of paper that will stand firm. Table tents can be placed
in visible locations including lounges, lobby, dining hall, and on desk tops.
iii) INVITATION: A personal touch can be added to
your publicity by distributing invitations for your program. These can be
placed in mailboxes or handed out or slipped under room doors.
iv) CALENDAR: A
large calendar of activities located on your bulletin board or distributed
individually is a particularly effective technique. Students will have at least
one consistently identifiable source for information and activities. The
smaller calendars of activities can be copied and put into mailboxes or slid
under doors.
v) BALLOONS: You can write a message on the
balloon or put the message on a piece of paper inside the balloon. Balloons can
be tied with string to student’s door knobs, handed out at the entrance of the
building or handed out in dining hall lines.
vi) TICKETS: You can purchase printed
tickets or make your own. Free tickets, and invitations, can be placed in
mailboxes, handed out, or slipped under doors. A variation of the ticket
concept is to distribute coupons. The coupon might entitle the person to a
prize or free refreshment item. Coupons can be included on flyers or on printed
schedules and this may prevent your advertisement from falling victim to the
trashcan.
vii) BILLBOARDS: Place a large poster in the
central lobby of Goodwin Hall. For a more unusual effect, make a human
billboard by hanging posters on the front and back of someone and have them
walk around.
viii) BANNERS: A large extension of the poster,
these can be hung outside the hall or in the mailroom or in a lobby. A bed
sheet or old shower curtain will make a good size banner.
ix) WORD OF MOUTH: And of course, there is the
time-honored word-of-mouth technique. This is perhaps the oldest, yet most
effective way to get the word out. Its effectiveness should not be
underestimated. Go door to door and personally inform people of the activity;
and remind them frequently, so that they don’t forget.
OTHER PUBLICITY TECHNIQUES:
1. Networking sites, 2. Mass e-mails,
2. 3. Bags, 4. Bookmarks
5. Bull Horns, 6. Bumper Stickers,
7. Computer Letters 8. Door Hanger
9. Door Prizes, 10. Footprints,
11. Fortune Cookies, 12. Free Tickets to events
13. Lawn Signs, 14. Logos,
15. Painted Windows, 16. Audix Message
17. Puzzle Pieces 18. Sneak Previews,
19. Stickers, 20. Teasers
21. Bathroom stalls, 22. T-shirts,
23. Visors, 24.Sidewalk Chalk Writing
25. Mirror Signs, 26. Lollipops with messages