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06 September, 2021

Elaborate the problems of marketing administration in bank. (Dec 12)

Ans: For any market economy, banks are a key element. The role of banks is to take the excess capital from those that have it and to give it to use to those that need it. For services rendered, real-world bank collects fees and interest.

The success of a bank depends on the bank's ability to build good relationships with customers and partners.

For this reason, banks often hire managers and / or administrators who are responsible specifically for managing relationships with clients.

Responsibilities

A bank administrator must know how to work with the public, must be organized, quick to assimilate the rules and active. He is also responsible for increasing or maintaining bank deposits. This may mean developing programs that use incentives to increase the number of bank customers or developing programs that encourage new customers to invest in the bank. Bank administrators work closely with the bank president and marketing team in developing these programs. Bank manager may also work on other aspects of the bank's growth, such as loan department, investment advisors, or even mortgage and finance divisions of the bank.

Resolving customer complaints and their problems is also the bank manager's responsibility. Good communication skills and ability to calmly resolve conflicts is essential to a bank manager. Sometimes, the bank manager may be involved in legal issues relating to the dismissal of employees for theft and other issues, although this is not a common occurrence.

Handling customer complaints and issues is also the responsibility of the bank manager. Bank administrators are responsible for establishing relationships with other institutions with which the bank needs to be in permanent relationships. Given the increasing automation of banking services, bank-relations managers are now based more on price, the provision of loans and bundling services in packages at reduced prices in order to attract customers, according to association of professional financial sector of the bank.

Working conditions

A bank administrator spends a great deal of time available in the office, to handle the administrative side, the team he leads and customers. He can occasionally go through areas with offices, lobby for cash register and interact with staff and customers. Although the bank can work for fewer hours than traditional work week, he has to work at home frequently to solve any problem occurred in the evening or on weekends.

Typically, bank administrators exceed the daily work program, working overtime and leave the office looking for new clients and opportunities to promote services offered by the bank.

In certain circumstances, bank administrators can meet with customers at irregular periods such as late at night or on weekends, depending on the client's situation.

Skills

A Masters in Business Administration is often necessary to become a bank administrator. They often need prior experience in banking and must have a thorough understanding of products and services offered by banking institution. Many rented their bank managers who specialize in certain types of customers such as legal clients. These managers must have the skills necessary to be a successful sales representative, such as negotiation skills and interpersonal skills. They must have very good communication skills to be able to explain to the customer or to the other institution what solutions the bank can offer.