There are reasons for an industry fall in sickness, these are as follows:
A) Production Related Reasons:
l.) Faulty Product Mix 2.)
Backlog of Production 3.)
Poor Quality of end product 4.) Delayed delivery schedule
B) Financial Reasons:
l.) Low Profitability
2.) Low fund generation 3.) Poor liquidity
4.) Step Cost structure
5.) Lack of financial
resources 6.) Lack of credit facility 7.) Faulty credit utilization 8.) Low share value
C)
Market Reasons:
1.) Poor
marketing strategy
2.) Imbalance between production
& marketing 3.) Wild market shifts
4.) Lack of awareness of
consumer's preferences 5.) Lack of specific market segmentation 6.) Poor distribution network
7.) Poor market performance